While Family Life actively promotes the needs of its client groups and its programs, via media, we take care to ensure that we are represented accurately and in a way that reflect our values and mission.

Family Life’s communication strategy is coordinated by the Director of Community Relations.

All inquiries from media (newspapers, radio, television etc.) regarding the Family Life are to be directed to the Chief Executive Officer.

The Chief Executive Officer will seek advice from the President or member of the Executive sub-board when comment is sought that may impact on relationships with funding bodies or risks to the Agency’s reputation are identified.

Staff members do not speak on behalf of the Agency unless specifically requested by the Chief Executive Officer. In absence of the Chief Executive Officer, responsibility is delegated to the Director of Community Relations.

In exceptional circumstances, the Chief Executive Officer may consult with the President and agree to defer the media inquiry and role of spokesperson, to the President, in that instance.