Social Media Policy

Family Life’s social media policy is based on the Department of Justice Social Media Policy and applies to all Family Life employees, volunteers and contractors (referred to as ‘individuals’ for the purpose of this policy).

Definition

Social media is content created by people using highly accessible publishing technologies.

Tracking

Family Life may actively follow and track use of social media through its internal logging and audit procedures. All use of Family Life ICT resources may be monitored.

Professional use of Social Media

Before engaging in social media on behalf of Family Life individuals must be authorised by the Director of Community Relations to do so. Individuals may not comment as a representative of Family Life unless authorised to do so.

Rules of Engagement

Once authorised to comment as a representative of Family Life individuals must:

  • Always disclose they are a worker of Family Life
  • Use their own identity or the approved official account
  • Disclose and comment only on information classified as public domain information
  • Ensure that all content published is accurate and not misleading
  • Comment only on their area of expertise and authority
  • Ensure comments are respectful of the community in which they are interacting
  • Follow all relevant Terms of Use of the relevant social media platform
  • Ensure that all copyright laws are adhered to
  • Ensure their comments are not defamatory or discriminatory.
  • Ensure that their comments/actions are not harassment.
  • Not respond to material that is offensive, obscene, defamatory, threatening, harassing, bullying, discriminatory, hateful, racist or sexist.
  • Not use or disclose any confidential or secure information
  • Ensure their comments/actions do not cause any damage to Family Life
  • Consult with their manager or the Director of Community Relations if they are unsure about any aspect of their use of social media

Personal use of social media

Family Life recognises that individuals may wish to use social media in their personal life.

This policy does not intend to discourage nor unduly limit individual’s personal expression or online activities.

However, individuals should recognise the potential for damage to be caused (either directly or indirectly) to Family Life in certain circumstances via their personal use of social media when they can be identified as a Family Life staff, volunteer or contractor.

Accordingly, individuals should comply with this policy to ensure that the risk of such damage is minimised.

Individuals are personally responsible for the content you publish in a personal capacity on any form of social media platform.

When in doubt, individuals should seek guidance from the Director of Community Relations or their manager on how to comply with the following obligations.

Where individuals comments or profile can identify you as a worker, volunteer or contractor of Family Life,

Individuals must:

  • Only disclose and discuss publicly available information
  • Ensure that all content published is accurate and not misleading
  • Expressly state on all postings (identifying the individual as a Family Life worker, volunteer or contractor) the stated views are their own and are not those of Family Life
  • Be polite and respectful to all people being interacted with
  • Adhere to the Terms of Use of the relevant social media platform/website, as well as copyright, privacy, defamation, contempt of court, discrimination, harassment and other applicable laws, and Family Life’s Code of Ethics and Confidentiality Agreement

Individuals must not:

  • Post material that is offensive, obscene, defamatory, threatening, harassing, bullying, discriminatory, hateful, racist, sexist, infringes copyright or is otherwise unlawful
  • Imply that they are authorised to speak as a representative of Family Life, nor give the impression that the views you express are those of Family Life
  • Use their Family Life email address or any Family Life logos or images
  • Use the identity or likeness of another worker, volunteer or contractor of Family Life and
  • Use or disclose any confidential information obtained in your capacity as a worker, volunteer or contractor of Family Life
  • Imply they are authorised to speak on behalf of Family Life, or give the impression that any views you express are those of the Family Life
  • Use the Family Life email address, logos or images that may give the impression of official support or endorsement of your personal comment
  • Use or disclose any confidential information or personal information obtained in your capacity as an worker of Family Life
  • Post material that is, or might be construed as, threatening, harassing, bullying or discriminatory towards another worker of Family Life
  • Make any comment or post any material that might otherwise cause damage to Family Life’s reputation or bring it into disrepute

Reasonable/unreasonable personal use

When accessing social media via Family Life’s Internet and intranet systems, individuals must do so in accordance with the Family Life’s Information and Communication Technology practice Guideline, which requires them to use these resources infrequently and kept brief, in a manner that does not interfere with your work, and is not inappropriate or excessively accessed.

Family Life’s resources should not be used to access or post any material that is fraudulent, harassing, threatening, bullying, embarrassing, sexually explicit, profane, obscene, racist, sexist, intimidating, defamatory or otherwise inappropriate or unlawful.

It is not acceptable for individuals to spend hours using social media that is not related to their work.

Individuals should not publish or report on conversations or information that is deemed confidential or deals with matters that are internal in nature.

Harassment and bullying

Family Life’s Equal Employment Opportunity  Anti Discrimination, Anti Harassment, Bullying and Human Rights Policy and Procedure applies online and in the physical workplace.

Workplace bullying and harassment includes any bullying or harassing comments workers make online, even on their own private social networks or out of office hours.

Abusive, harassing, threatening or defaming postings are in breach our Harassment and Bullying Policy, and may result in disciplinary action being taken.

All individuals are expected to treat their colleagues with respect and dignity and must ensure their behaviour does not constitute bullying and/or harassment.

Defamation

Individuals should refrain from publishing material that may cause injury to another person, organisation, association or company’s reputation, and should seek further guidance if publication of such material is thought to be necessary.

Offensive or obscene material

Material may be offensive or obscene and may infringe relevant online classification laws if it pornographic, sexually suggestive, harassing, hateful, racist, sexist, abusive or discriminatory.